Top 9 Competitor Analysis and Research Tools to Benchmark Your Performance in 2024

Generate more leads and lead the digital marketing game with these 9 competitor analysis and research tools that have you covered in every scenario.

While Google has been cracking down on competitive data and analytics that are used by advertisers, the larger the backlash the greater the frustration. Apart from that, now analyzing how much your competitor is spending and the keywords they are bidding on Google ads is getting more and more difficult.

Honestly, you would not like your competitor doing the same thing. That’s why instead of relying on those old methods of spying on competitors’ data, focus on learning some real industry-related tools that will get you out of this hassle of competitor analysis.

Here’s a list of competitor analysis tools that you may come across and now you should use them to get insights.

Ahrefs, Use it to Find Content Gaps 

Ahref offers a content gap template to find and fill out the gaps in your content strategy. Basically, it will let you know the content topics that your competitor has covered but you didn’t. 

The process goes beyond just exporting the list of missing keywords. Completing this content gap is called a critical strategic SEO task. The process is easy to implement even for beginners and helps you to better assess opportunities and the right course of action.

Semrush Offers More than One Solutions

Semrush is one of the top marketing software that allows you to explore the growing marketplace even with its free trial or app. Semrush free account allows 10 keyword searches and to analyze 10 competitor domains per day. You can also get a breakdown of global MSV into demographic-specific MSV.

Analyze the keyword difficulty and what are the trends around it for the last 12 months. Estimate the cost of targeting that term with paid search ads. Along with that, it also shows the top 10 ranking pages for that keyword. To check the progress of your keywords, enter your domain, and set location and device type. After that create a list of keywords to track. The position tracking allows you to track down position of your keywords down to the ZIP code. 

RivalFlow AI Best to Outrank Competitors by Improving Existing Content

RivalFlow AI is developed competitor analysis tool for integration that doesnt require Google Search Console, Google Analytics, HTML, API Keys, or JavaScript. It focuses on enhancing existing content to a higher quality and competent one while preventing any risk to your SEO strategies.

RivalFlow examines your content and assesses the content gaps. It then updates and edits your content. It also provides a guideline to navigate effectively through the SEO landscape, while identifying the hidden gems in your content and optimizing the underperformers.

Sprout Social for Master Social Listening

The Sprout Social helps you to tap into the focused social media group and analyze their conversations and trends, not only around your brand but about the industry as a whole. It is a valuable competitor analysis tool not only for marketers but also for social media managers. It gives you a source of business intelligence that not only helps you to sort out challenges, find solutions for your goals, and collaborate with partners but also to leverage your whole organization to make the business successful.

Owletter to Analyze Competitors’ Email Campaigns

Owletter helps you to store, capture, and analyze competitor’s emails. The tool allows you to capture the emails sent by your competitor’s website and store them. You can then analyze these emails to asses the competitive edge your counterparts have. Along with that, you can check for and learn the trends and competitor’s email marketing during the past years.

Wappalyzer is the Best to Monitor Competitors’ Tech Stacks

If you want to find out the prospects of technologies used by your competitors including their websites, social media profiles, and contact details, Wappalyzer got you covered. It is a cloud-based competitor analysis technology profiler and a free browser extension to discover the technologies used by any of the websites you enter.  It is one of the most accurate technology prolifer and lets you know who’s using your software along with that of your competitors and find out the technology stack in bulk. 

SpyFu for Uncovering the Competitors’ Top Keywords

A competitor’s spending pattern gives you an idea of market trends and how much and where to spend. By viewing their history you can evaluate what well they do, get suggestions study their keywords, and learn from their mistakes. 

The SpyFu competitor analysis tool does all that for you. For instance, when one competitor invests in a keyword that could be interesting, but if more competitors are doing that it means that this is the right keyword, bringing more traffic to your website. 

Earnest Analytics Will Get you Access to Consumer Spending Data

This is an AI powerd benchmark tool that not only gives an estimate of competitor’s revenue growth rate, customer retention rates, churn analysis, and demographic data based on historical information. But also offers access to cedit card transaction size and data.

For best results, combine Earnest Analytics with other suggested tools like Semrush to gain a more comprehensive analysis of competitor performance. 

Use Owler to Research Competitors on a Budget

Owler gives you market intelligence that covers information on market trends, size, and shares. It shows the trending market movements, your competitor’s consumers, their behaviors, and demographics. 

Competitor analysis is also used to showcase the industry’s benchmark and metrics, business regulations, and the key stakeholders in the market. Where your competitors are constantly vying for investments to get customer’s attention and generate revenue, you also need to understand their strengths, weaknesses, and strategies. With Owler you can do that most efficiently and effectively.

Conclusion:

There’s a constant need to keep a check on your competitor’s strategies. It is an essential yet ongoing and time-consuming process. Therefore, using the right tools will lessen the threats while making your job super easy and effective.