How to Make Creative Outdoor Advertising Campaigns That Capture Attention
Now users are constantly being bombarded with information and the latest, innovative, and eye-catching outdoor advertising ideas make it difficult for your brand to achieve the promotion targets.
Did you notice that advertising is everywhere you go? Whether you are in a supermarket, hospital, shopping mall, or even in sports arenas, from high-tech digital devices to low-tech mini posters there’s everything to grab your attention.
In today’s hyper-competitive market where traditional outdoor advertising methods fall short of grabbing the attention of the audience, conveying your brand’s message becomes excessively challenging.
Therefore, you need to come up with memorable and brilliant ideas that make your users turn their heads to see that billboard and can’t forget.
Types of Outdoor Advertising Billboards
Here are the three most common types of outdoor advertising
Billboards
You may have seen billboards while traveling. They are placed next to roads and high-traffic highways and you can see them anywhere as they are efficient and cost-effective.
Transit
Ads on the subways, airports, and even the side of the buses are the common example of these advertising means.
Street Furniture
The advertisements on street buses and parks, newsrack, and telephone kiosks are all counted in this category.
Since the advertising sign can attract or repel your customers, here’s how to go creative with your outdoor advertising.
Elevate Your Sign Board
The sign boards are designed to communicate your brand’s specific message to the audience. It uses visual graphics to convey information about your shop, company, or brand. There are a few ways to make your sign board more attractive.
Use LED or Neon Lights
When illuminated properly, your outdoor sign will become strikingly noticeable. Even when the shop is closed but the sign is kept lit at night, it will attract the attention of passers-by.
Incorporate 3D Elements in Design
In 3D outdoor advertising, the physical structures extend the billboard surface. These ads are specifically designed to be used in urban areas. Use 3D cut letters or channel letters in the design as they will give a stunning look at night.
Emphasize Your Brand Name
Focus on bringing out your brand name. Emphasize it more than other shop signs like offers, sales, and advertisements.
Communicate With Your Audience
With the latest and advanced technology, it has now become easier to make your electronic or digital billboards and signboards more interactive and engaging. Technology has also made it possible to personalize your outdoor advertisement for the viewers while allowing you to control the ad.
For instance, you can control that being displayed on different days at a particular time. It all depends on the public and the occasion.
Emphasize Your Product
Outdoor advertising media is one the strongest mediums to feature your brand with its benefits. However, static 2D products are not the only way to show your product to the customer. When you showcase a bigger picture of your product it sticks to people’s minds and becomes harder for them to miss it. You can also create a touch-and-feel outdoor campaign to allow your customers to experience your product.
For example, Uber installed a breathalyzer in Toronto. The purpose was to advertise differently and memorably. The sign says, you drink, we drive and invites pedestrians to blow into the breathalyzer. If they were over the legal limit, then Uber offered them a ride home.
Go Inexpensive
Billboards and other large formats are expensive, especially for startups. There are some other comparatively less expensive ways for you to advertise, but you just need to be a little more creative. For example, people can’t forget to take notice of Marvel’s ant signs that kept popping up from the pavement beside bus stops across Australia.
Marvel created and erected these micro-signs to attract viewers to watch their upcoming movie, Antman. The use of these signs proved to be super effective and economical.
Another simple example of inexpensive outdoor advertisement is through human branding. The idea sounds shamelessly commercial yet it is one of the cheapest and effective ways of outdoor branding that may take different forms.
You can do this by distributing branded shirts, caps, and other apparel with your logo and message, and people who wear them will display your brand’s message wherever they go.
Using Wallscapes
These are the exclusive forms of outdoor advertising. Wallscapes allows brands to advertise in places where traditional marketing methods are not applicable. For instance on construction sites, garages, and tall buildings.
This is a new-age method where an eye-catching display can be installed on the desired structure and the installations come in unique sizes and shapes. You can also share wallscapes on social media, making them a highly effective way of advertising.
Use Moving Sign Boards
If you are a small business owner then use vehicles for branding. Busses, trucks, cars, vans, etc are also used as advertising mediums.
You may have seen buses as one of the most economical advertising mediums. Other vehicles like trucks, cars, motorcycles, and delivery vans are also used for the same purpose.
Impact of Creativity
Apart from using effective outdoor mediums, your creativity also impacts how creatively you have designed your campaign. Using 3D versions and exploiting the shape of media to create a visual illusion is one of the modern ways to advertise.
Conclusion
Outdoor advertising is developing every day and the improvement in technology allows a better expansion of marketing. Now that you are aware of how to make creative outdoor advertising campaigns, use these tips to determine which method is better for your company.
