Google March Core Algorithm Update and What to Expect in 2025?

The Google March Core Algorithm update started on 3/13/2025/. This rollout will take 2 weeks to complete, and the Google team is updating it to address spam and low-quality content. Google is expecting to reduce unoriginal content by 40%, and the major targets of Google’s March Core Algorithm update include

• Identify unhelpful pages with poor user experience
• To boost pages that satisfy user intent with people-first content
• Reducing content that is not helpful and is built just for the sake of ranking

In its core updates, Google makes significant changes to its search engine algorithm and systems. The updates happen several times a year to provide users with more relevant and trustworthy content. 

Who Will Be Hit Hard by This Update?

Google’s March Core Algorithm does not concern searchers and content creators who publish for user intent. However, those producing lots of AI-generated content with no value to readers will have their sites at risk. They will notice drops in their organic impressions and clicks. Some sites have used expired domain abuse to rank disreputable content, and Google is taking action against them too. 

Paid links or aggressive link building is another major factor that will affect the site’s traffic. This also includes the sites that are monetized through unrelated affiliate content, along with the websites with their backlinks sourced from expired domains.

Now, let’s break down this concept. Remember that Google is not against using AI tools as an assistant to gather information or understand particular queries. However, it strictly prohibits posting content that is solely generated with AI tools. 

Some sites also use AI tools to publish and profit through content that is not related to their sites. To understand this, take the example of a well-authoritative and established fashion or news magazine. If these magazines publish content on topics that are not related to their website but are easy to monetize and highly profitable, Google will consider it as spam content. Google calls this type of publishing “site reputation abuse” and is cracking down against this content in its recent update.

What Happened During Google Core Update?

Google announced a few days ago or even on the day of updates, and it took several days to roll out. These updates happen several times per year. March Core Algorithm updates are global algorithm changes that will work through all nations and languages. During each core update, you will see a large volatility in Google search results. Although Google is not penalizing this time like it did in March 2024, it will affect spammy and low-quality content. Google says that creators will see some recovery between core updates. So, where some may see improvement in the rankings of their website or their client’s website, others may experience a reduction in their site’s traffic. 

How to Know if You Have Been Hit by the Google March Core Algorithm Update?

First, analyze if your site is affected in any way. If you are using a credible SEO plugin for WordPress, it will become easier for you to follow along and access the relevant information. Go to Google Search Console, and in its menu, there is a Security and Manual Actions tab. Click on it, and if it says “no issues detected”, then there is no impact on your site. On the contrary, if there is an official statement made by Google that suggests the issues, then it does get a hit.

Check Your Data Analytics

To determine how the Google March Core Algorithm update affected your website, carry out a deep analysis and get a visibility overview. If it’s a hit, then there should be a huge drop in your site’s traffic. Use Google Analytics, Google Search Console, or third-party tools to see the difference in clicks and impressions. Your site might also gain traffic through the areas that you did not include in your content strategy.

How To Recover?

Do not panic. Yes, that’s the most important thing to do. Google’s March Core Algorithm update will take two weeks to complete. Those experiencing loss in traffic should wait for the update to finish and then fix things to make it rank again. It’s because if you change something during the update, there is a risk that you change something that doesnt even need a change. 

Set up a website assessment schedule and keep fixing the shortcomings while publishing new content. Rankings tend to shift throughout the algorithm update, and the major ranking changes are reversed once the update is finished. 

Also, focus on optimizing your content for people and not just for search engines. Add value to your content and make it more useful for visitors. Optimizing websites for better user experience will encourage users to visit your website. In that way, not only will your ranking improve, but it will also make you independent of search engines. So when Google revamps its opinion about your site, you will stand out better through fluctuations.

Conclusion

Google March Core Algorithm Update is a bit scarier for those experiencing the outcomes of March 2024 Core Updates. However, you need to stay calm and strive to make your website better. Once the update is completed, dig out deeper to the factors that are behind the hit. Then create clear and realistic action plans and work on them to prevent this situation in future.