Why VWO is the Best Free Google Optimize Alternative for SMEs in 2025

Differentiating and understanding the best Google Optimize alternative ensures better conversion through optimization efforts. Google Optimize was officially sunsetted in September 2023, and the shift had a great impact on marketing professionals who rely on it to make data-driven decisions related to website design and user experience. 

Additionally, a well-executed and highly personalized customer experience is difficult for competitors to imitate. This type of personalization not only differentiates your business from others but also helps to enhance customer loyalty while attaining a sustainable competitive advantage. Since Google Optimizer was a free and effective A/B testing and personalization tool that many marketers rely on, its discontinuation leads to a vacuum. 

SMEs understand the challenges due to the discontinuation of Google Optimize. That’s why they keep trying the most popular A/B testing and user experience optimization tools as Google Optimize Alternatives. Although there are comparatively efficient tools in the market, today we will explore what makes VWO an effective Google Optimize alternative.

Why VWO is the Best Free Google Optimize Alternative in 2025?

Visual Website Optimizer or VWO is a powerful optimization platform that specifically fulfils a marketer’s quality criteria. VWO is a free plan that allows SMEs to improve their website’s performance by conducting tests, evaluating user behavior, and personalizing user experience. Also, they have quick and satisfactory customer service and support. 

Cost Effectiveness

VWO offers a cost effective plan that makes it stand in contrast to other providers who offer price tags that match mid to large size companies. Its free tier for businesses with up to 10k monthly tracked users and a Growth plan at 185 EUR to those who want advanced and unlimited features. 

The features that make VWO the best Google Optimize alternative for SMEs include:

Competitive prices, including a free plan

• Responsive support
• Behavioral targeting
• A/b, split, and multivariate testing
• No-code visual editor

Feature Comparison Between Google Optimize vs. VWO

Although both platforms prioritize ease of use and accessibility but Google Optimizer was discontinued, and VWO is fully activated. Here’s a comparison between the two:

UI and Ease of Use

Google Optimize has a more reputable and streamlined interface that is suitable for beginners. VWO has a detailed dashboard that feels more intuitive and offers advanced functions. Both tools offer crucial optimization features such as Multivariate tests, redirect tests, and A/B tests. VWO offers more advanced features such as heat maps, session recording, and insights into visitor behavior. 

Compatibility

Google Optimize integrates seamlessly with Google Analytics, while VWO offers a vast array of third-party applications, which allows it to give you an extensive integration scope. This flexible compatibility of VWO lets businesses customize their tech suite as they want. 

Pricing

Both of these tools offer free and premium versions. Google Optimize 360 and VWO’s Growth plan are for those who want to stay competitive. 

Customer Support

VWO’s customer support is better, even on their free plan. Their team is responsive and offers tailored support than Google Optimize’s vast online resource.

How SMEs and SMBs Can Use VWO for Hyper-Personalization?

In this ever-shifting digital landscape, if you create value using your audience datasets and optimize things that your customers care about, you are on the winning side. Personalization and hyperpersonalization efforts range from simple to more complex procedures, and to embrace the optimum results it’s crucial to identify and implement the most effective approaches. VWO Personalize help to attain that edge by delivering unlimited unique journeys to the right audience at the right place and time. You can explore its free trial and get started today. 

How to Set Up VWO (Step-by-Step Basics)

Knowing what makes people click helps you make smart choices and optimize your site. To test VWO, you need to try the different versions of your website and see what works best.

Sign Up on VWO and Set Up Your Account

• Go to the VWO site and sign up. Follow easy steps to create your account.
• After creating an account, add your website’s URL to VWO. 
• VWO will give you a little piece of code that you will put on the pages of your website that you want to monitor (there will be clear instructions on how to do this).
• After completing this process, explore the VWO dashboard, which will be the control center of your website experiments.
• The main parts of the testing are campaigns, reports, and segments. In campaigns, you create and manage your campaign. In reports, you see the outcome of your tests, and in segments, you will group your website visitors. 
• Connect VWO with other tools that you like to integrate, create tests, and evaluate the results.
• Its visual editor tool lets you change the colors, texts, and other elements of your website without needing any code. 

Assess What You Want to Fix On Your Website

Before you start using VWO on your website, we suggest you think about what do you want to make better. Some websites have confusing CTAs, while others need to optimize words, buttons, product descriptions, menu, and links. Using VWO and eradicating these issues will make your website better and boost the conversion rate.

Conclusion

Transitioning from Google Optimize to VWO is a bit daunting. Therefore, we suggest you carefully plan and train your teams, which will help them to adapt to this new platform.