How SMEs Can Use ChatGPT for Writing Irresistible Email Subject Lines

Email subject lines are your first impression, and you will never get a second chance to make it. In email marketing, subject lines are your first contact with a reader that gives a glimpse of your content’s value while encouraging them to read more.

According to a 2023 research by Zippia, 47% of readers open the email just because of a compelling subject line. Another report suggests that if the subject line is misaligned with the email content, 37% of the audience is more inclined to unsubscribe. That’s why, from a marketing POV, SMEs have to win over them with a short sentence and then offer the actual value in email content.  

Writing a captivating subject line is not easy. You have to focus on clarity and relevance. Also, while making it informative, make sure that it is engaging and concise. A great subject line boosts open rates and sets the tone for the rest of your message.

Here comes ChatGPT to rescue. ChatGPT is a hugely successful conversational AI tool and has highly proficient writing tasks and composing emails capabilities. This AI-powered tool can help SMEs generate creative, high-converting email subject lines in seconds. 

In this article, we will cover why email subject lines are critical to focus on and provide a step-by-step guide on how SMEs can use ChatGPT for writing irresistible email subject lines. 

Why Email Subject Lines Are Critical

This most important part of the email is the most hardest part. You have just a few words to compel the customer to open, read the email, and take action. The customer’s decision depends on how catchy your email subject line is. Should they open it or ignore it?

The different types of email subject lines are:

• Urgency-based subject lines such as ‘Last Chance’ or ‘Offer Ending Soon’ create a sense of urgency and motivate readers to open and read the email so they won’t miss out. In these emails, you have to maintain the credibility of your subject line. Avoid false urgency as it loses their trust. 
• A curiosity-driven email subject line makes the reader open and read. This is because they want to unfold the hidden secret inside your message. However, if your email content fails to match the initial curiosity of the subject line, it will lead to reader disappointment. 
• Question-based email subject lines encourage them to open an email in search of their answers. You need to address that question in your email effectively. In that case, offering an authentic and valuable source of information always works.
• Benefit-focused subject lines directly deliver the advantages of reading these emails. Here, you have to strike a balance between time-saving strategies and potential risks that the reader should avoid.

How ChatGPT Makes a Subject Line Irresistible

Before we dive into using ChatGPT, let’s look at what separates mediocre subject lines from magnetic ones:

• Emotional Triggers or the subject lines that raise curiosity. This includes FOMO (fear of missing out), urgency, and surprise.
• Subject lines with clarity and creativity. Here you should be specific, but avoid being boring.
• Personalize the subject line with names or relevant details to boost relevance.
• Brevity, which involves 6–10 words or around 40–50 characters, often performs best on mobile.

Here’s how ChatGPT can help in writing irresistible subject lines

• It can brainstorm multiple variations fast
• Helps in rewriting underperforming subject lines
• It adapts to your suggested tailoring tone and language to target audiences.
• Has the capability of adapting to different email types (newsletters, promos, abandoned cart, etc.).

Step-by-Step: Using ChatGPT to Generate Subject Lines

There is a step-by-step guide that states how to enter many signs for ChatGPT.

1. Start with a clear signal

Explain your signal, and the result will be better. For example, enter this prompt, write 10 subject rows for a preacher email about our summer sales, which offers 30% on all objects. Tone should be fun and necessary.

2. Provide reference

Tell ChatGPT who the email is for and what it’s about. For example, this email is targeting busy mothers who love environmentally friendly products.

3. Request many variations

Ask for a batch of options so that you can choose the best or test something. For example, this sign says, “Give me 7 theme lines that give curiosity and signal on a limited time deal

Different Types of Prompts for Email Marketing

With all that in mind, here are some of the best ChatGPT prompts for email marketing you can insert to get started:

Examples of Prompts 

Let’s say your original subject line is, “Check out our summer sale”. After entering the prompt in ChatGPT, you could get more specific, energetic, and action-oriented subject line options such as:

• “Hot Deal: 30% Off Everything “
• “Your Summer Must-Haves Are 30% Off!”
• “Don’t Miss Out – Sale Ends Sunday!”
• “30% Off? Yes, Please!”

Common Mistakes to Avoid

While ChatGPT does produce irresistible subject lines, you should avoid these mistakes that prevent you from getting the best results.

Using Generic Prompts that Lack Detail

When you give a highly simple signal to the chatgpt, such as “write a welcome email”, the results are often normal. This means that with simple signs, ChatGPT gives you a normal response. These reactions may be different from the voice of your brand or the needs of the audience. It leads to forgettable emails that do not change.

That is why it should be specific. While writing a hint

• Include your brand tone
• Target audience
• Email goal
• Special offer or CTAs

Here is an example of such an example. Write a favorable, casual reception email for a permanent pet brand targeting the owners of the environment-conscious dogs. Mention our 10% discount for new customers.

Relying Fully on ChatGPT Without A/B Testing

Even the clever AI cannot guess how your audience will react. They cannot suggest that what works for one brand or audience may be a flop for another. If you leave the test, you miss opportunities to improve open rates, clicks, and conversions.

To avoid similar results, always run A/B tests on subject lines, email layout, CTA, and tone. Use ChatGPT to quickly generate variations, then test them to know what really resonates with your audience.

Ignoring Your Email Analytics and User Preferences

Your email subscribers are not all the same. Different consumer segments behave differently. By ignoring analytics, you will be missing which emails are being opened, which links are clicked, and who’s unsubscribing. Therefore, regularly check open rates, click-throughs, bounce rates, and unsubscribes. Adjust content based on insights.

Always Delivering on the Subject Line Promise

An attractive subject line can be noted, but if the email does not follow the material, the readers will feel deceived. This will harm their trust and end their membership.

Keep your subject lines simple but true. For example, do not promise a “free toolkit” and only give a blog link. If you are talking about a profit in your subject lines, make sure the email delivers it within the first few lines.

Conclusion

Your subject line is the first impression of your email. Whether you are looking for creativity, speed, or new angles, ChatGPT can help. It will enable you to craft the unmistakable subject lines that drive the result. Start using with Chatgpt today and see your email open rates better.