Does Creating YouTube Shorts to Promote Your Channel Really Works?

Creating Shorts for your YouTube channel is an effective strategy for novice YouTubers to get their channels monetized faster. Although it’s not the only thing you need to grow your channel, it does help you improve your channel’s overall performance. Posting YouTube Shorts will get you more views and boost your chances of having more subscribers. 

In 2025, you may have noticed that when we talk about the subscriber count, the channel’s overall performance, or real growth, there is a shift in focus. YouTube does notice your content when you are publishing optimized videos. Yet, its algorithm considers your content valuable when your videos consistently attract views and engagement. More views will lead to more engagement, better visibility, and ultimately to optimum channel growth. 

Shorts, being a highly addictive video format, are your key to capturing viewers’ attention. YouTube Shorts are quick-hit vertical videos that make their viewers keep scrolling their phones, providing creators with more views.

That’s why if you believe that YouTube Shorts are just trends, you are wrong. Sharing quick tips, funny memes, Q&As, or highlighting the features of a product, you have unlimited content options for Shorts. You can share behind-the-scenes, quick tips, and mini-vlogs to stay connected to your audience through Shorts.

Boosting Views from YouTube Shorts

Publish your content by mixing YouTube Shorts and regular long-form videos. This will make plenty of content for users.  Shorts that are best for catching viewers’ attention. Through Shorts, they discover your channel, making you gain more subscribers. To increase views from YouTube Shorts, focus on making high-quality content that your audience can relate to. Optimize your video’s title and description. Do not underestimate the power of a catchy thumbnail and trending music.

Another common question is whether rewatching YouTube Shorts increases views. The answer is ‘Yes’ it does. A viewer watching a Short more than once will give more views. This is similar to the rule for regular videos on your channel. However, if your Short is less than 30 seconds, then the viewer must watch the complete Short video to make it count as one view. Along with that, boosting views depends on the time you post your Short. Timing has a great impact on views, and the most optimal time to post a Short is from 9-10 am, 3 pm, and around 8 pm.

Creating Shorts from YouTube Videos

Creating YouTube Shorts from your long-form videos will repurpose your content. It will also save you time and effort when creating and editing a new Short form scrap. YouTube Shorts are of shorter length, and people watch more of them while sitting.

The better your Short will be, the more potential it will have to promote your long-form videos. It will increase your chances of gaining more viewers and subscribers to your channel. Creating a Short from the most entertaining part of a long-form video or using the Remix feature to cut out snippets from your video will do the job.

YouTube Shorts are generally 15-60 seconds in length, and this short timing makes them more than regular long-form videos. YouTube counts views for Shorts and adds them to the channel’s total watch time. However, the Shorts’ watch time does not count toward the 4000 hours of watch time that is a must for the YouTube Partner Program. Still, if a creator wants to qualify for the YPP with Shorts, they need 10M Short views in the last 90 days.

The Best Apps for Creating Shorts

After getting the idea of how YouTube Shorts help you to promote your channel, now let’s explore the best apps to create them.

Filmora

This is an editing platform by Wondershare and offers browsing of unlimited templates. It is easy to use with a collection of helpful tutorials. The templates of Filmora make it easy to splice together the filters and music.

InShot

Now, this is a tool that makes even a new creator a master of Shorts. This app is essential to trim, split, and merge clips and makes editing an effortless job. With InShot, you cannot only refine your footage but also add visually captivating stickers and effects. InShot allows overlaying text and subtitles to videos. This makes it easier for viewers to enjoy with or without sound. 

Movavi

This is a simple yet powerful video editing tool that is an excellent choice for adding a movie-like effect to the clips. It’s primarily a video editing app and has a smaller range of features. Yet its user interface is impressively easy. This makes the workflow much simpler and faster than its competitors. It comes with step-by-step instructions, offering convenience to new creators. 

CapCut

You may have noticed every other video with a CapCut watermark. CapCut is an AI-powered handy app for creators to make interesting memes and clips. It tailors the user experience to a smartly neat touch. You can use different sound effects from CapCut’s library and export videos in various aspect ratios. CapCut can easily create a Short from your long-form videos, and the time it takes depends on the size of the video. 

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Conclusion

As a YouTube content creator, you can easily leverage the Shorts strategy for your channel. YouTube Shorts are a great way to grow your channel. Shorts have a significant competitive advantage for creators who already have experience in creating short-form videos. You can maximize the value of your existing content and become more discoverable in the long run.