Top 7 Pinterest Marketing Tools to Boost Your Social Media Strategy in 2024

It’s never too late to give your business a boost through Pinterest Marketing. So here are the tools to cover you up!

Unlike other social media platforms, Pinterest is a visual search engine. That’s why, it caters to the inspirational needs and shopping ideas of consumers all around the world. 

This fosters a strong emphasis on businesses to come up with unique and eye-catching visual discoveries. The evolution of Pinterest into a shopping engine raised the need for Pinterest marketing strategies to be more personalized, interactive, and swift. 

Sharing visually appealing pins, creating and organizing content into boards, and posting scheduled content engage the dedicated audience, giving your business a boost. 

The Benefits of Marketing on Pinterest

With several benefits, Pinterest marketing offers a brand, and driving traffic to its website is one of them. Advertising on Pinterest enables you to create targeted campaigns, based on customers’ interests and demographics.

Pinterest makes it effective for businesses to showcase their products and raise their brand awareness. It allows them to gain loyal customers by unveiling their brand’s personality and style. As a result of these campaigns, your brand’s message reaches your specific audience.

Pinterest Analytics tools offer valuable insights about content performance and other key metrics. It also makes it easier for you to create relevant content from your brand and other sources that can position your business as a trustworthy one.

 You can share the visually appealing pins with your users and make it easier for them to buy directly from your website.

The Need for Using Pinterest Marketing Tools

Many businesses can’t yield the benefits they should because they are unaware of using the right social media marketing tools to manage their schedule.

When it comes to marketing your e-commerce business, there’s no shortage of social media platforms, nor the tools to come up with innovative and creative visuals. That’s why, here are the useful tools that you can check out to effectively pin your content on Pinterest.

Pablo By Buffer

Cheating images for social media is a pain, especially when you are not a Photoshop pro. Pablo by Buffer resolves this issue with their built-in database containing a variety of royalty-free images and quotes to create the perfect Pinterest marketing material. 

Pick a square for Instagram, wide for X and Facebook, or a tall image format for Pinterest. With Pablo’s easy editing features, add or edit text, upload a logo, or merge images to make a perfect blend for your Pinterest account.

Later

The world of Pinterest expands rapidly, requiring you to have a feature that publishes posts on time. Later offers the convenience of scheduling posts for those using multiple social media accounts. 

The helpful features that exist within Later are 

• Ability to select a board for schedule, allowing you to schedule on multiple social media accounts simultaneously and add keyword-optimized titles and pin descriptions.
• Offer a Chrome extension to save images web to later media gallery and a tool featuring text overlaying
• Set a date and time for you to go live
• Monthly/yearly plans for Pinterest Analytics

Picktochart

Pinterest is all about infographics and Picktochart offers a quick and easy way to do that. With an idea and a handful of data points, it creates something credible to market. The free version offers four to choose themes and by using a pre-made theme palette to change the color, you can start editing the text, images, and icons. 

Export your work as PNG or as raw data on HTML(for premium only). This tool can create simple and easy infographics very quickly but is not effective when it comes to something more complex and creative. 

Canva

Pinterest is a visual search engine and Canva allows creating pins that are visually impactful. This platform comes with a user-friendly interface and gives you thousands of elements to create designs and you can sign up for free.

To get the perfect image size, click on the Pinterest Pin template. Select an image from the Canvas library, and drag and drop the selected image to create a pin. You can also edit, fine-tune, and resize images and fonts.

Kapwing

It is an ideal and versatile tool to carry on Pinterest marketing campaigns. You can efficiently create captivating images, videos, and collages tailored to your brand identity. It has an intuitive interface and a diverse range of tools that simplify the process of editing and animations to create striking pins.

Kapwing offers time-saving features, collaboration capabilities, and effective integration to engage with your audience. 

Pally

This one comprises a vast range of tools that are specifically designed for Pinterest marketing strategies. Pally comes with advanced features like collaboration tools, content planning, and competitor analysis that increase the brand’s visibility, drive traffic, boost sales, and ultimately empower businesses. With its powerful features, it streamlines the process of automation, and optimization, offering insights and analytics, enabling you to maximize your Pinterest marketing efforts. 

Quozio

If you want to transform words into visuals, Quozio is for you. By entering your content, selecting a template, and changing image and font size and color, you can make an interesting pin you can also turn quotes into graphics and don’t need any expertise for that. With just a few clicks, you can create content that stands out.

Conclusion

The ever-changing social media necessities need you to use a wide range of tools and a comprehensive arsenal to schedule and automate your account. By using the right tools you can easily customize your pins, taking your Pinterest marketing efforts to the next level. Whether you are an individual influencer or a business owner, using these tools will dramatically change the course of success.