There are fundamental concepts in the broad and ever-changing field of marketing that organizations looking to succeed in the marketplace can use as a guide. The four Ps—product, pricing, place, and promotion—are essential components of this structure and the cornerstone of any successful product launch. But in the dynamic industry, knowing your customers and catering to their demands is just as important. The four Cs—customer, cost, convenience, and communication—come into play here, providing a comprehensive viewpoint that enables companies to prosper in the face of intense competition. The Marketing’s Four Ps and Four Cs The product, pricing, place, and promotion are the four Ps of marketing. These are the four…