Many have expressed unease about the massive data collection. Businesses increasingly depend on a world of proliferating sensors, citing security, financial, and brand risks.  We agree that most business models are risky and that mitigating these risks is crucial. Clear policy governing data use is insufficient. Companies should also assume their responsibilities in educating the consumers on how their data will be handled.  More than simply ticking the legal boxes through end-user licensing agreements or by displaying terms and conditions at sign-up is required. These steps may check legal boxes but do little to truly inform users. Look at Facebook’s belated efforts to engender trust. The company had gotten into…