PPC click fraud is different from invalid clicks. The purpose is to keep illegally clicking on PPC ads. This happens with pay-per-click advertising and is done intentionally to increase site revenue. The process of PPC click fraud involves either a human or a computer program and they pretend to be a legitimate user who keep clicking on paid search ads with no intention of purchase. Understanding the PPC Click Fraud Many websites and other platforms act as hosting sites and display the ads by companies. These companies pay them to advertise their product or services on this website. The payment scheme is that the company will pay the website depending…