Well, changes in the ways people consume online content have undoubtedly fed into the success of short-form videos. Decreasing attention spans means content that grabs fast and is easily remembered, has a better chance of catching and holding on to people.  It’s a very good place for short-form video, offering quick bites that viewers can take in and dish out faster than at the speed of light. The format is getting huge traction because, let’s face it, it’s becoming super-rare right now, with platforms like TikTok, Instagram Reels, and YouTube Shorts flipping the script on how brands communicate with their audiences. All these platforms have provided an active, creative way…