Top Short-Form Video Ideas for Small Businesses

The attention-grabbing nature of short-form videos and greater entertainment in a shorter span makes them the viewer’s favorite. More audience wants videos from brands and influencers and choosing short-form videos is the best way to communicate. Here we will tell you the top short-form video ideas to conquer this field. 

How To Make Short-Form Videos?

While making short-form videos focus on making a high-quality video with a lot of visual interest. Use the smartphone with excellent video quality and effective tools for editing. Start setup with a tripod or stabilizing ring. If you want something more professional, go for a videographer. 

Film the video at the right angle. For example, unboxing videos are made by holding the camera horizontally in landscape mode. While making videos on tech gadgets you can film vertically in portrait mode. 

Next comes the lightning that can make or break your video. If you cannot use natural light for your video, purchase a light setup and set it in front of the camera to film. Pay attention to shadows and the surface where you are making a video of a product should be non-glary. 

After making the video add background music, voice-over, or screen text. Edit the video using effective tools like InVideo, FlexClip, and Animoto.

Repurpose Existing Content into Short Videos

Create a video and make it useful for YouTube, Instagram, and TikTok at the same time. Although these are visual platforms, there are some differences like demographics and algorithms in posting videos on these platforms and you have to consider some factors. 

If a video of yours is trending on TikTok, it might not be trending on Instagram. It’s because user expectations on each platform are different. Where TikTok users like unedited videos, Instagram users love more polished photos. Owing to these difficulties, you cannot share the same video on these platforms. Instead, you need to repurpose each according to the required specifications. 

So first, make sure that the video doesn’t have watermarks. Avoid watermarks by creating and editing videos in a third-party video editing program. After editing and removing the watermark addy and text overlay or captions, add audio, then upload the video on the platform of your choice.

Make Unboxing Videos

You may have seen these videos where influencers open and review products from hyped brands. In this video a person, mostly a professional content creator opens either a purchased product or a free sample to show it to viewers. 

From tech, toys, and clothing, to beauty products, you can unbox any physical thing and even digital products like video games, ebooks, apps, and software. The tip is to choose a fun and exciting product but avoid too expensive ones. These videos built customer’s trust, making them buy that product. These videos are great for showing item quality and if a person is willing to buy it, these videos show how the product looks and functions. Making these videos is easy and here’s how to do it;

• All you need is your mobile phone and a product to unbox. Grab a mobile phone with optimum resolution. 
• First, study about the product. Its manufacturing, usage, reviews and learn more about the product. 
• For tech products and home essentials read the manuals and show users how to use them.
• Know more about products and showcase their advantages and disadvantages to let the audience know everything before they buy these products. 

Post Day In The Life Videos

Its a fantastic idea for newbie creators to show candid videos into their daily routines and experiences. These videos share the highs and lows of your extraordinary moments and allow viewers to feel part of our journey. They feel strongly connected creating a bond to be more loyal and engaged.

• To make these videos choose the person whose life you want to show. That person should be relatable as the objective is to connect with your audience. 
• Give your audience a chance to understand and get inspired by that person who tackles challenges and overcomes obstacles. These videos not only inform but also inspire and motivate the audience. 
• Make sure that this individual is comfortable in front of a camera. It’s because staying neutral and unscripted is difficult if the person is shy. 
• Brief that person on how to shoot the video and their involvement. Allow him to rehearse and clear all doubts.
• Write a script for your main character and discuss it with that person so that he can go through preparations. 
• Either make the video yourself or pay a professional production company. Edit the video for more perfection.
• After making videos, add candid shots, close-ups, and bloopers to make your video feel more genuine.

Behind-the-Scenes Content

Posting short videos on BTS content will fill the gap between you and your audience, making it a brand to which the public can relate. Make BTS short-form videos more fun, exciting, and engaging to grab significant benefits as a brand. 

Short videos on behind-the-scenes humanize your brand, showing why and how you work. Speaking with the audience through this format is a huge plus. You can make them feel like you know, share, and provide solutions to their pain points. So here are a few ideas regarding BTS content;

• The simplest idea is to post an effective day in the Life video. Film yourself doing tasks and caption with relevant hashtags.
• Meet the Team is another good idea to share. Take images or video clips of your working environment, ask your teammates funny and interesting questions, introduce new team members, and edit this content to make a captivating video. 
• Buzz about your upcoming product. Make BTS prepare that product to increase audience curiosity. You can also use an animated explainer video to attract a huge audience using fun videos. Inform them about your product in a digestible way.
• Share your ideas of where to travel on vacations or what’s the best place to eat to appeal to more social media audiences.

Conclusion:

Short-form videos are one of the most straightforward ways to post engaging and attention-grabbing content. Use multiple platforms to show your content, making a reliable and fun appearance on visual media.